Latino Journalism and Media at Carolina

Latijam is a school-wide initiative of the School of Media and Journalism at the University of North Carolina-Chapel Hill. It is a cultural development effort dedicated to improve journalism and strategic communication of Latino life in North Carolina and beyond.

Latijam follows a four-pillar strategy that addresses needs in the areas of news, research, curriculum, and engagement and public service.

This website offers resources that assist students, scholars, and professionals in portraying Latino communities in all their vitality, complexity and potential.

The terms “Latina” and “Latino” are used to refer to residents of the United States who trace their origin or descent to Spain, Latin America, and the Caribbean.


Featured Student Work

This public service announcement (PSA) was created by Alex Villarreal as a project for Dr. Vargas’ class, JOMC 443 Latina/o Media Studies. Villarreal was a senior majoring in journalism and actively involved in Carolina Week, a biweekly newscast produced by students in UNC School of Journalism and Mass Communication.

Villarreal worked in collaboration with both the Alliance of AIDS Services-Carolina and Univision 40, which broadcast from Raleigh, NC, on this PSA. It encourages Latinas and Latinos to be tested for HIV. The PSA aired on Univision 40.

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